Aurum Design Studio didn’t just appear overnight. It’s the result of a journey
shaped by grit, growth, and a deep-rooted love for design that actually means
something. This is the real story, the one that shaped the vision, values, and
quiet fire behind everything we create.

Aurum Design Studio didn’t just appear overnight. It’s the result of a journey shaped by grit, growth, and a deep-rooted love for design that actually means something. This is the real story, the one that shaped the vision, values, and quiet fire behind everything we create.

soul work

The story behind the studio.

I grew up in a home that was always full, of people, noise, energy, and love. My parents opened our doors to foster children, and while money was tight, empathy was never in short supply. Watching the way my parents showed up for others taught me everything about kindness, resilience, and what it means to hold space for someone. Those lessons still show up in my work today, through empathy-led design and a drive to create brands that truly connect.

raised
with heart

I grew up in a home that was always full, of people, noise, energy, and love. My
parents opened our doors to foster children, and while money was tight,
empathy was never in short supply. Watching the way my parents showed up
for others taught me everything about kindness, resilience, and what it means
to hold space for someone. Those lessons still show up in my work today,
through empathy-led design and a drive to create brands that truly connect.

Compassion and creativity collide.

My path wasn’t linear. There were detours, hard lessons, and moments where everything fell apart. I became a mum young, left a relationship that no longer felt safe, and had to figure out who I was while holding everything together. It was messy. But through all of it, I held onto this idea that I was meant for more. That I could create something meaningful and build a future on my own terms. It wasn’t easy, but it taught me everything I needed to know about resilience, and trusting the vision before anyone else sees it.

finding
my fire

My path wasn’t linear. There were detours, hard lessons, and moments where
everything fell apart. I became a mum young, left a relationship that no longer
felt safe, and had to figure out who I was while holding everything together. It
was messy. But through all of it, I held onto this idea that I was meant for more.
That I could create something meaningful and build a future on my own terms.
It wasn’t easy, but it taught me everything I needed to know about resilience,
and trusting the vision before anyone else sees it.

Rock bottoms and rebuilding from scratch.

With two kids and a vision I couldn’t shake, I went back to study Graphic
Design in my late twenties. It wasn’t just about getting qualified, it was about
proving to myself that I could do it. That I could build something real. I learned
the rules, broke a few, and started shaping a style that felt like mine: soft,
strong, strategic, and grounded in meaning.

passion to
 purpose

With two kids and a vision I couldn’t shake, I went back to study Graphic Design in my late twenties. It wasn’t just about getting qualified, it was about proving to myself that I could do it. That I could build something real. I learned the rules, broke a few, and started shaping a style that felt like mine: soft, strong, strategic, and grounded in meaning.

The start of something real.

Aurum began as an idea during those long nights of juggling study, work, and
motherhood. I wanted to create something that blended elegance with
intention. a brand that didn’t just look pretty, but carried weight. “Aurum” comes
from the Latin word for gold. It felt fitting. This work is crafted, considered, and
quietly powerful. Built to last, and made with care.

The birth
of aurum

Aurum began as an idea during those long nights of juggling study, work, and motherhood. I wanted to create something that blended elegance with intention. a brand that didn’t just look pretty, but carried weight. “Aurum” comes from the Latin word for gold. It felt fitting. This work is crafted, considered, and quietly powerful. Built to last, and made with care.

A studio with heart, strategy, and soul.

This isn’t just a design studio. It’s a space where strategy meets soul. Where
softness and strength coexist. Where your story gets to lead, and your brand
gets to feel like you. The polished visuals are important, sure. But they mean
more when they’re backed by clarity, care, and a clear sense of purpose.
That’s what it's really about.

real
& raw

This isn’t just a design studio. It’s a space where strategy meets soul. Where softness and strength coexist. Where your story gets to lead, and your brand gets to feel like you. The polished visuals are important, sure. But they mean more when they’re backed by clarity, care, and a clear sense of purpose. That’s what it's really about.

A brand shaped by life, not trends.

Aurum isn’t loud. It doesn’t try to be everything to everyone. But it knows
exactly who it’s for: women doing things differently, chasing big ideas, and
wanting a brand that feels just as considered as the work they do. This is a
partnership. A process. A chance to bring your vision to life with someone who
gets it, and has the eye to do it justice.

built on
connection

Aurum isn’t loud. It doesn’t try to be everything to everyone. But it knows exactly who it’s for:  women doing things differently, chasing big ideas, and wanting a brand that feels just as considered as the work they do. This is a partnership. A process. A chance to bring your vision to life with someone who gets it, and has the eye to do it justice.

Designed with heart, not ego.

This story? It’s still unfolding. But one thing’s clear: this isn’t just about visuals.
It’s about helping you step into your next chapter with clarity, confidence, and a
brand that finally feels like home. If you’re ready to go deeper, show up fully,
and create something that actually means something... you’re in the right place.

together

This story? It’s still unfolding. But one thing’s clear: this isn’t just about visuals. It’s about helping you step into your next chapter with clarity, confidence, and a brand that finally feels like home. If you’re ready to go deeper, show up fully, and create something that actually means something... you’re in the right place.

Let's make something real.